The Truth About NIL, Coaching Contracts, and Player Paydays

#CampusToContracts #NILDeals #CollegeFootball

In this episode of Campus to Contracts, Brendan and Mason tackle one of the most explosive topics in college sports: the growing tension between players and coaches in the NIL era.

They break down the headline-making story of Nico Iamaleava, a top quarterback at the University of Tennessee, who held out for a better NIL deal - and what that says about player empowerment, bad management, and the double standards coaches benefit from.

They also dive deep into:

• The wild west of the transfer portal

• How spring ball influences recruitment strategy

• Whether the University of Colorado was right to retire Shedeur Sanders' jersey

• Why some schools thrive in the NIL era while others fall behind

• The reality of player expectations vs. market value

• How today's college athletes are essentially pros

If you're a fan, parent, coach, or just curious about how college sports has fully entered the free agency era, this is your behind-the-scenes pass.

👉 Like, subscribe, and drop a comment: Should players get paid more than their coaches? Should fans be mad when players chase the bag?

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⏱️ Chapter Timestamps

00:00 Introduction & Overview

00:39 The Nico Iamaleava Holdout & NIL Fallout

02:56 Transfer Portal Strategy, Spring Ball & Player Movement

07:45 Coaches vs. Players: Power, Pay & Hypocrisy

16:36 Navigating Negativity & Fan Reactions

26:18 Colorado's Jersey Retirement: Smart Move or PR Stunt?

33:08 The Business of Recruiting in 2025

38:21 Market Value vs. Player Expectations

49:33 Closing Thoughts & What's Coming Next

Follow Mason: https://www.instagram.com/mase_god

Follow Brotherhood Agency, LLC: https://www.instagram.com/bhoodagency